Audience Research

 

Participant 1:

Name: Ana

Age: 16

Interests: Music, Fashion, Art and Design, photography 

How much time a week do you spend watching TV?:  5 - 7 hours

Favourite shows: Black mirror, Skins, Sex education, Bojack Horseman, Breaking Bad

Why they like these shows in particular: Comedy and Emotional investment

Psychographic:

Participant 2:

Name: Luther

Age: 17

Interests: Music, Football, gaming  

Average time spent watching TV a week: 2 hours or less

Favourite shows: Breaking Bad, Sex Education, Skins

Why they like these shows in particular: Interesting story/narrative, likeable/relatable characters, emotional investment 

Psychographic:

Participant 3:

Name: Beth

Age: 16

Interests: Marvel, Rock climbing, star wars, collecting funko pops 

Average time spent watching TV a week: More than 10 hours

Favourite shows: Sherlock, Game of thrones, Queens Gambit, Wandavision

Why they like these shows in particular: Discussions with other fans of the show, an interesting story/narrative

Psychographic:

Participant 4:

Name: Nathaniel

Age: 17

Interests: Working out, Gaming

Average time spent watching TV a week: 5-7 hours

Favourite shows: Always Sunny in Philadelphia, Skins

Why they like these shows in particular: Comedy, Interesting story/narrative

Psychographic: