Generic Research:
Love island:
Love Island (2015) later expanded to a franchise with 15 different versions for different countries so far such as an Australian, American and Spain.
Contestants who participate on love island see a significant boost to their following on social media, allowing them to make money from posting sponsored content on Instagram and which earns them a fee every time someone clicks the affiliate link, the shows massive impact on influencer culture is a testament to the shows popularity and cultural significance as well as further insentivising contestants to apply as they can become (relatively) famous almost over night.
