Monday, June 28, 2021

history of music videos

The first music video as we know it today, was Tony Bennett's "Stranger in Paradise"(1953) (cannot find it online). They were promotional little films designed to highlight the new talking pictures, but they have the form of a music video: they are built around the performance of a single song.

 Top of the Pops (TOTP) is a British music chart television programme, made by the BBC and originally broadcast weekly ran from 1 January 1964 to 30th of July, filmed live performances from bands such as queen, the Beatles ect

1st August 1981 MTV is founded, aired music videos making them more accessible to the public and promoting artists aimed at teenagers.

1983 Michael Jacksons thriller is released directed by hollywood director John Landis, this video remains an iconic part of pop culture raised the bar for what a music video could be

14th of February Youtube is created, making music videos streamable anywhere and making them even more accessible

December 21st 2012, Gangnam Style by Psy becomes the first youtube video to reach 1 billion views on youtube showing youtubes massive outreach



Music video audience research

Name: Luther

Age: 17

Interests: Music, football, gaming

Favourite Genres: Rap, Vapour Wave, Indie

Favourite Artists: Earl Sweatshirt, Tyler the creator, MF Doom

Aside from music why do you like these artists: Their image or persona 

How much do you listen to music in a week? 4-5 hours


Name: Nathaniel

Age: 17

Interests: Skating, gaming, working out

Favourite genres: Rock, metal, indie

Favourite artists: Iron maiden, Metallica, PUP

Aside from music why do you like these artists:  Their fan base

How much do you listen to music in a week? 4 - 5 hours


Name: Beth

Age: 17

Interests: Marvel, Rock climbing, star wars, collecting funko pops 

Favourite Genres: alternative, rock/indie rock, pop

Favourite artists:  the snuts, wallows, arctic monkeys

Aside from music why do you like these artists?: Their aesthetic

How much music do you listen to in a week?: 15 hours +


Name: Ana

Age: 17

Interests: Music, Fashion, Art and Design, photography

Favourite genres: Indie, rock, new wave

Favourite artists: blur, gorillaz and radiohead 

Aside from music what do you like about these artists?: Their ideology or message
How much music do you listen to weekly?: 4-5 hours


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