Sunday, November 28, 2021

magazine industrial context

Word “magazine” appeared in the year 1731 with the occurrence of the Gentleman’s MagazineThe success of the magazine was great, but due to high printing costs and limited amounts of stock. Distribution was also a big problem because it was difficult to move large quantities of magazines at great distances.

In the mid 19th century magazines became available to the middle class. This was beginning for the first family magazines, such as, Dickens Household Words. Multiple attempts were made to cut the price of the magazines. 

With technological progress, increased circulation, and increasing use of images, magazines are becoming increasingly attractive to advertisers. The first advertising agency was established in 1890 and from that point on advertising started to flourish.



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